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Why I hate the term ‘content marketing’
Empty stage at Content Marketing World 2011 It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly...
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How inbound marketing benefits businesses
Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo. Joanna Lord of SEOmoz on creating content that answers a need Target audience: Marketers, businesses, content creators, PR...
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Lean content marketing: How to do it right
Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies,...
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The power of content marketing for business
Image by 10ch (Creative Commons) Valuable content gives companies a leg up on the competition Target audience: Marketing professionals, SEO specialists, businesses, brands, Web publishers. Editor’s...
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10 things startup founders should share on social media
Photo by lewicki (Creative Commons) Give your organization a human face by sharing the right content Guest post by Maya Sagi Blonde 2.0 You’ve decided to use social media to promote your startup....
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Turn social into your own personal media empire
Your personal newsroom calls for authentic, purposeful engagement If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns,...
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Attract customers to your community with content
Guest post by Mackenzie Fogelson SEOmoz.com Everybody is talking about content. And everybody’s writing content. Social media specialists, agencies, marketing departments, probably even your mom. And...
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55 expert tips to produce better & faster content
Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. In just the first 20 episodes of my...
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Content marketing: The secret to getting discovered in search
Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have...
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7 strategies for succeeding in the new Google Search
Image by Fairfax County on Flickr Changes in search results require changes in content & marketing strategies This is the second of a two-part series on Google Search. Also see: • Content...
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Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public....
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Google: Are authors replacing inbound links as the key to success in search?
Image by Les Chatfield on Flickr (CC BY) Create a content strategy by enlisting top influencers to write for your sites Target audience: Marketing professionals, SEO specialists, PR pros, brand...
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When journalists trade newsrooms for business storytelling
From left, Michael Copeland, Ben Worthen, Dan Lyons, Harrison Weber & Brian Caulfield More companies are hiring scribes to ramp up ‘content plays’ Target audience: Journalists, brand managers, SEO...
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Why content marketing will ultimately triumph over link building
BigStockPhoto image by Andrey Armyagov Two radically different paths to getting discovered in Google search Target audience: Marketing professionals, SEO specialists, PR pros, brand managers,...
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Co-creation: 7 steps to the next evolution of content marketing
Target audience: Digital marketers, brand managers, advertising agencies, business decision-makers, SEO specialists, entrepreneurs, nonprofits, educators, journalists, Web publishers. It’s now high...
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11 steps to creating truly awful content
If you can’t be the best, why not be the worst? Target audience: PR professionals, marketers, content creators, brand journalists, communicators. Wouldn’t it be great if someone could simply explain...
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3 Ways Your B2B Social Media Marketing Needs to Be Helpful
Illustration by Duncan Hull Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads....
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The more the messier for search success
You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik...
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55 expert tips to produce better & faster content
Advice to streamline your media workflow Target audience: Content marketers, Web publishers, PR execs, journalists, producers, businesses, media organizations. In just the first 20 episodes of my...
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